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E-mail Xinhua, November 8, 2024
The official "Look of the Games," including the sports pictograms, for the Milan Cortina 2026 Olympic and Paralympic Winter Games has been revealed.
Milan Cortina 2026's creative vision is inspired by the concept of the "human gesture," a theme that captures Italian talent, movement, and artistry. This vision stems from a creative process grounded in the new "Italian spirit," reflecting the host region's culture and history, and expressing the nation's beauty, spirit, and talent in a way that resonates throughout the Games, according to the Milan Cortina 2026 organizers.
"The Look of the Games of Milan Cortina 2026 shows an extraordinary visual language that accentuates the charm of our cities and venues, expressing a new concept of Italian beauty," said Andrea Varnier, CEO of Fondazione Milano Cortina.
"A dynamic visual identity, inspired by our energy, our enthusiasm, our inclusiveness, and our talent. It will be instantly recognizable and will be an invitation for visitors from all over the world to immerse themselves in the new Italian spirit. It will leave a lasting mark on the history of the Games."
Developed by the respective Organizing Committees, the Look of the Games is an integral part of all Olympic and Paralympic Games. It provides a vibrant and eye-catching backdrop to the sports events, creating a unified appearance across all areas, from stadiums and uniforms to logos and mascots.
The Milan Cortina Winter Olympics will take place from February 6 to 22, 2026, and the Paralympic Winter Games from March 6 to 15.
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