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E-mail China.org.cn, December 4, 2024
The National Stadium, also known as the Bird's Nest, will host the 14th Happy Ice and Snow Season in Beijing from mid-December this year to mid-February in 2025, according to a press conference held at the stadium on Dec. 3.
A snowflake-shaped decoration on display in front of the National Stadium, Beijing, Dec. 3, 2024. [Photo courtesy of National Stadium]
Sponsors and guests pose for a group photo at a press conference for the 14th Happy Ice and Snow Season at the National Stadium, Beijing, Dec. 3, 2024. [Photo courtesy of National Stadium]
More than 10 ice and snow themed projects will be launched at the main venue of the stadium, including a "speed experience" area covering around 5,700 square meters. This project is expected to be one of the highlights this year, with a 22.5-meter-wide straight slide and two over-50-meter-long, 5-meter-high curving slides. In total, 24 various slides will be available for visitors.
Another project will be an inflatable obstacle course. Kids and adults can enjoy jumping and climbing as they make their way through a 60-meter-long course filled with challenging obstacles. Meanwhile, a whole host of other fun activities will also be presented, including snow tubing.
For the first time, the stadium will combine elements from a popular mobile game called "Eggy Party" with ice and snow themes. The on-site projects will be showcased in the game, offering an immersive experience for players, while visitors to the venue can find Eggy plush toys and search for different elements from the game.
Eggy plush toys on display at a press conference for the 14th Happy Ice and Snow Season at the National Stadium, Beijing, Dec. 3, 2024. [Photo courtesy of National Stadium]
An Eggy-themed display at a press conference for the 14th Happy Ice and Snow Season at the National Stadium, Beijing, Dec. 3, 2024. [Photo courtesy of National Stadium]
The stadium's Happy Ice and Snow Season, a well-known national fitness event, has attracted more than 2.4 million tourists in its previous 13 versions. The first season was held in 2009, supporting the sustainable development of Olympic venues.
The National Stadium featured as the main venue for the 2008 Beijing Olympics and Paralympics, as well as the 2022 Beijing Winter Olympic and Paralympic Games. In addition to a variety of Olympic sporting events, the opening and closing ceremonies of both the 2008 and 2022 Games were held here.
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