China-Denmark Tourism Year kicks off in Beijing
- By Guo Yiming
0 Comment(s)
Print
E-mail China.org.cn, February 25, 2017
|
|
| Memorandum of Understanding on tourism cooperation is signed at the launching ceremony of the China-Denmark Tourism Year on Feb. 24. [Photo provided to China.org.cn] |
The China-Denmark Tourism Year was launched in a grand fashion in Beijing on Friday as the two countries will try to market themselves as tourist destinations to each other's population throughout 2017.
The year-round engagement will feature more high-level mutual visits as well as various activities like concerts, exhibitions and workshops that introduce each other's culture to people of a distant land.
In a congratulatory letter to the launching event, Chinese President Xi Jinping hoped that the two countries will make good use of the opportunity provided by the Year of Tourism to strengthen friendship, deepen cultural and people-to-people exchanges, and bring vigor and vitality to China-Denmark comprehensive strategic partnership.
Speaking of the time-honored bilateral relationship, Brian Mikkelsen, Denmark's Minister for Industry, Business and Financial Affairs said that "the country is honored to become the first EU member state to celebrate the Year of Tourism with China," and hoped that the engagement can get people to experience each other's culture, lifestyle, scenery and cuisine.
Denmark took the top spot on the United Nation's World Happiness Report in 2013, 2014 and 2016 and came in third in the 2015 happiness measurement. It has become more of a desirable destination for China's outbound tourists.
The amount of Chinese bed nights in Denmark tripled from 2008 to 2014, and in 2016, Chinese stayed 218,000 nights in Denmark, according to Flemming Brunh, director at the national Danish tourism organization, VisitDenmark.
The event also witnessed the signing of the MOU regarding tourism cooperation as well as several commercial projects.
According to a blue paper on tourism economy issued by China Tourism Academy, Chinese people are expected to make 127 million outbound trips this year.
Apart from Denmark, China is also celebrating tourism year with Australia, Kazakhstan, ASEAN countries and Switzerland.
Go to Forum >>0 Comment(s)