On June 7, “Beautiful China, more than pandas,” Sichuan’s large-scale overseas tourism marketing campaign, was carried out in Cyprus, the first stop of its trail in Europe, sparking a fever for panda among locals.

On June 7, “Beautiful China, more than pandas,” Sichuan’s large-scale overseas tourism marketing campaign, was carried out in Cyprus, the first stop of its trail in Europe, sparking a fever for panda among locals.

On the day, a photo exhibition called “Sichuan, a land of abundance”was staged in Nicosia, capital of Cyprus, to display the landscape, history, culture and economy of the province.

Chinese Ambassador to Cyprus Huang Xingyuan, together with Cyprus’minister of culture and education, addressed the exhibition, sponsored by the information office of Sichuan provincial government.

“The photo exhibition, which enables Cypriots to understand Sichuan in an all-round way, proves an effective way of boosting people-to-people exchanges,”said Huang.

On June 7, “Beautiful China, more than pandas,” Sichuan’s large-scale overseas tourism marketing campaign, was carried out in Cyprus, the first stop of its trail in Europe, sparking a fever for panda among locals.

Cyprus’minister of cultural and education held art in high regard in bridging different states and peoples, saying the photo exhibition was an example of cross-cultural dialogues.

A DIY session of painting white ceramic giant pandas and a panda flash mob staged by some 50 tourists and representatives of tourism enterprises were also organized on the occasion.

The panda flash mob attracted a big crowd of spectators who requested a group photo with the people who were dressed up like pandas.

A panda flash mob staged by some 50 tourists and representatives of tourism enterprises were also organized on the occasion.

The painting of ceramic giant pandas aroused great interest among children of different countries. The children, most of whom hadn’t seen a real panda before, used their wildest imagination in the painting to create Superman Panda, Iron Man Panda, Spider Man Panda, etc.

The painting of ceramic giant pandas aroused great interest among children of different countries. The children, most of whom hadn’t seen a real panda before, used their wildest imagination in the painting to create Superman Panda, Iron Man Panda, Spider Man Panda, etc.

Tea art performance, another characteristic of Sichuan, also garnered a great deal of attention, striking the audience as incredible.

Tea art performance, another characteristic of Sichuan, also garnered a great deal of attention, striking the audience as incredible.

The “Beautiful China, more than pandas”campaign had been carried out in 10 overseas target markets as of May.

To increase the campaign’s influence, a series of measures have been taken such as recruiting panda fans through the official accounts of Sichuan Provincial Tourism Development Committee on WeChat, Weibo, Facebook, YouTube and Twitter as well as through iPanda. Recruited panda fans were given the opportunity to tour Sichuan.

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