Online retail giant Amazon. com on Wednesday unveiled a tablet computer called Kindle Fire, its answer to Apple's popular iPad.
The Kindle Fire retails for 199 U.S. dollars, less than half the price of the iPad, which starts at 499 dollars.
"We're building premium products at non-premium prices," Amazon CEO Jeff Bezos said at a press event in New York that was live blogged by several U.S. news sites.
The tablet will ship on Nov. 15, Bezos announced, saying that " we're making many millions of these, but I still recommend you pre- order today."
According to a press release from Amazon, the Kindle Fire weighs 14.6 ounces (about 413 grams) and features a 7-inch (about 17.8 centimeters) full color LCD touch screen, smaller than iPad's 9.7-inch display.
The tablet, which doesn't have a camera or microphone, is powered by a dual-core processor and offers Wi-Fi connectivity but not 3G access.