If launched at the right price with enough supply, Amazon's tablet could easily sell 3 million to 5 million units in the fourth quarter of this year, disrupting not only Apple's product strategy but other tablet manufacturers' as well, Forrester analysts then said.
In a blog post on Wednesday following the announcement of Kindle Fire, Forrester analyst Sarah Rotman Epps said that as predicted, Amazon is indeed drawing on all its content and commerce assets including video, music, games, as well as magazines, apps and services.
The Kindle Fire is solidly a content consumption device, good for media, plus email and Web, said Epps, who contended Amazon still lacks a convincing global strategy compared with Apple, as the Kindle Fire will only be available in the United States at the launch, while the iPad is available in 64 countries and regions, with about 50 percent of iPad sales in 2011 estimated to be outside the U.S..
She said she didn't expect big companies would deploy the Amazon device the same way they have had with the iPad.
The Forrester analyst, however, predicted that Amazon will be able to sell millions of tablets within this year.
"Apple's place as market leader is secure, but Amazon will be a strong number two, and we expect no other serious tablet competitors until Windows 8 tablet's launch," she wrote in the blog post.