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Chinese brands add preciousness to Milan Fashion Week

Xinhua, June 24, 2015

• Chinese fashion designer Ji Wenbo [File photo/China.org.cn]

  
  
  

   

  "I am at the Milan Fashion Week for the third time. As a first-generation Chinese designer, my wish is to be able to inspire young talents," Ji told Xinhua. Being in Milan, a world fashion center, was an occasion for Ji to "learn from the world, but also exchange with the world."

  "I am Chinese, but what I especially want to express through my creations is China's relation with the world, in order to start a culture of Chinese fashion brands at the international level," Ji underlined.

  He said the collaboration between the Milan-based National Chamber of Italian Fashion and the China Fashion Association was a valuable platform to enhance ties and help the world make acquainted with China's fashion.

  In fact, he noted, following China's rapid development some international brands have already got closer to the Chinese culture and have started using Chinese elements in their creations. "As a Chinese designer, I want to mix Chinese insight with visions from the rest of the world," he explained to Xinhua.

  Zhang Qinghui, vice president of the China Fashion Association, said that the China fashion market has enormous potentials for development at the international level.

  China's apparel market last year registered a growth of 8-9 percent on 2013, Zhang told Xinhua. "Not only China's fashion market has experienced outstanding growth trends, but has also seen increasing demand for quality and personalization," he said.

  "There are now many fashion brands coming out from China," he went on saying. The global context, he added, offers them greater competitiveness but also more collaboration, a precious opportunity that Chinese brands have to seize in order to make themselves known and appreciated abroad.

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