The Indonesian Business Association (APINDO) has called exporters to intensify promotion of their products and find new export markets, a business said here on Thursday.

Indonesian products had difficulty in penetrating new markets because they were not sufficiently promoted overseas, said APINDO Chairman Sofjan Wanandi at the ongoing Trade Expo Indonesia (TEI) 2012.

"Our shortcoming is (a lack of) promotional activities. So far, we have left the job to businessmen. It's not enough," Wanandi said, quoted by Antara news wire.

Describing TEI as an appropriate platform for Indonesian exporters to promote their products, he said, "At this exhibition, we want both large- and small-scale exporters to gain access to their respective markets."

The chairman called on Indonesian exporters to switch their focus from traditional markets, such as the United States, to new markets such as Africa and East European countries.

"The national banking circles should also encourage Indonesian exporters to enter non-traditional markets," he said.

Trade Minister Gita Wirjawan noted that there was "immense potential for Indonesian export products in non-traditional markets of many developing countries". Endi

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