Indonesian badminton star Taufik Hidayat has been officially appointed by Changhong, one of China's leading electronics manufacturers, as its brand ambassador for Indonesian market here Wednesday.

Speaking at the signing ceremony, Taufik expressed his gratefulness to Changhong for its appreciation and intention for cooperation despite the fact that he is going to retire in the middle of 2013.

The 32-year-old Taufik who had won dozens of men's singles championships in international tournaments plans to retire from his professional career after the Indonesia Open, an annual badminton tournament organized by The Badminton Association of Indonesia which will be held from 11 June to 16 June this year.

Asked about the retired live, Taufik said that he would spend most of his time to develop talented badminton players. "I have launched a public facility called Taufik Hidayat Arena, I wish badminton lovers can play and get trained there," the ex-Olympic champion told reports after the signing ceremony.

"I'm honored and excited to promote China's top brand to Indonesian customers, I wish this cooperation will help Changhong to complete with other electronic producers and improve its market share." Taufik said.

Washington Feng, Director of Changhong Indonesia, a local unit of Changhong, said as a great badminton player Taufik always tries to advance and progress with great effort which has become Changhong's enterprise spirit.

"Changhong is also ready to invest more in Indonesian market and will deepen the cooperation with Taufik on brand promotion," Feng said.

Established in 1958, Changhong is now one of the largest electronic products providers in China. The company entered Indonesia market after Asian Financial Crisis and has developed Indonesia as its biggest production base in Southeast Asia. Endi

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