Burberry reports strong sales

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British Luxury brand Burberry posted a strong growth in retail sales during the Christmas festive trading quarter, boosted by high growth in Asia, as well as in online sales, said the company on Wednesday.

The 158-year-old company said its retail revenue reached 528 million pounds (864 million U.S. dollars) in the three months to December 31, jumping 14 percent compared with the same period a year earlier.

Online sales also helped boost Burberry sales during the Christmas period as its store staff currently improved its online services.

Sales in Asia-Pacific region achieved double-digit percentage growth in the last quarter of 2013, while other regions posted single-figure growth, it said.

Burberry opened five new shops in the fourth quarter of 2013, two of them are in China.

"This performance reflects continuing strong brand momentum and our team's intense focus on retail execution, supported by a planned increase in investment in marketing, customer service offline and online and our retail portfolio," said Burberry Chief Executive Angela Ahrendts.

"The macro environment remains uncertain, but we are confident that our proven strategies will continue to deliver long-term value for shareholders," said Ahrendts.

Shares of Burberry rose 4.63 percent to 15.37 pounds on the London stock market on Wednesday. Endi

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