ULAN BATOR, Nov. 28 (Xinhua) -- Mongolia is ramping up efforts to enhance its tourism industry by drawing more foreign visitors throughout all four seasons of the year, according to a statement released by the government's press office on Thursday.

With a strongly continental climate characterized by long, harsh winters and short summers, Mongolia has traditionally faced seasonal limitations in tourism.

To overcome this challenge, the government has introduced several key measures, including plans to reduce airfares by up to 40 percent during off-peak seasons, develop airports in major tourist destinations, and promote cross-border tourism. These initiatives aim to position Mongolia as a year-round destination, offering diverse attractions in every season, said the press office.

The government views tourism as a vital sector for diversifying Mongolia's economy, which has long been reliant on the export-oriented mining industry.

In line with this goal, Mongolia has designated 2023-2028 as the "Years to Visit Mongolia," setting an ambitious target to attract at least 1 million foreign tourists annually.

In 2023, the country welcomed over 650,000 foreign tourists, generating 1.2 billion U.S. dollars in revenue from tourism. The upward trend has continued in 2024, with a record-breaking 680,711 foreign visitors arriving by October, marking a historic high for the sector. Enditem

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