WINDHOEK, Dec. 2 (Xinhua) -- The Namibia Nedbank Desert Dash, renowned as the world's longest single-stage mountain bike race, is set to solidify the country's position as a global sports tourism destination.

The event, which will attract over 900 cyclists from around the world, has a significant economic impact on the country and will take place on December 6.

Martha Murorua, Managing Director of Nedbank Namibia in a statement Monday said the Nedbank Desert Dash symbolizes something far greater than just a race - "it's an opportunity to harness the economic potential of sports tourism in our country".

"This sector plays a vital role in alleviating rural poverty and considering the overall growth of our nation's tourism landscape, the potential for expansion in sports tourism specifically is immense," she added.

According to Murorua, beyond enhancing Namibia's reputation as a premier sports tourism destination, the event also provides a substantial boost to small and medium enterprises, injecting an estimated 25 million Namibia dollars (about 1.4 million U.S. dollars) into local businesses.

"These sporting events have transformed their host cities into global tourist destinations, leading to increased international participation and significant investments in local economies," she noted.

According to Murorua, the event has become a vital economic driver for Namibia, particularly in Windhoek and Swakopmund.

"Demand for accommodation, dining, and other services surges, providing a much-needed lift to local enterprises. Hotels, guesthouses, and lodges often reach full occupancy, frequently booked months in advance," she said.

The 401km race will start on Dec. 6 in Windhoek and conclude in the coastal town of Swakopmund on Dec. 7, offering participants an unforgettable experience through the rugged Khomas Hochland terrain and the iconic Namib Desert.

According to the World Tourism Organization, sports tourism is one of the fastest-growing sectors globally, thriving on the rising interest in sports activities while offering authentic local experiences. Currently, sports tourism accounts for around 10 percent of global tourism expenditure and is projected to grow at an impressive rate of 17.5 percent between 2023 and 2030. Enditem

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