NEW YORK, Dec. 24 (Xinhua) -- British Airways owner IAG SA is in discussions with Elon Musk's Starlink to outfit its jet fleet with Wi-Fi service, reflecting the increasing inroads SpaceX's satellite internet business is making with major global carriers, reported Bloomberg News on Tuesday.

IAG, also owning Spain's Iberia and Ireland's Aer Lingus, hasn't made a final decision and is weighing options with multiple providers including Amazon.com Inc.'s nascent Project Kuiper, said the report.

"The talks underscore a looming shakeup in the aviation services market fueled by the deployment of satellite constellations orbiting closer to Earth," noted the report. "Airlines are inking deals with Starlink and others to replace costly, limited in-flight Wi-Fi. Expanded satellite bandwidth has helped to produce web-surfing experiences closer to what consumers expect on the ground."

Starlink, SpaceX's internet-from-space initiative, serves some 4 million customers through a network of thousands of satellites in a relatively low orbit around Earth. Together, the spacecraft work in tandem to beam broadband internet coverage to the ground below. Enditem

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