NEW YORK, Dec. 30 (Xinhua) -- As artificial intelligence (AI) continues to grow at a rapid pace, more and more businesses are grappling with how to adapt both quickly and responsibly -- 2024 was all about proving what AI brings to the table, and 2025 is expected to shift more into scaling it, The Associated Press (AP) on Monday cited an expert.

"The motivation was simply to make sure we were tapping into AI's full potential, responsibly, to best serve our clients. We work with companies across a range of sectors - including tech, health care and hospitality," said Dan Priest, chief AI officer at PwC, one of the world's largest consulting firms, where he works with companies across industries as they adopt this burgeoning technology both into their day-to-day operations and future business models.

"AI is showing up in some form or fashion for the majority of our clients these days," he noted. In a recent survey that his company did of Fortune 1,000 businesses, nearly half of respondents said AI is fully embedded in their workflows, and then about a third had even embedded it in their products and services.

CEOs overwhelmingly recognize that AI will impact their business model in some way, with about 73 percent of those PwC spoke to in a predictions report saying that they believe AI would cause a shift in their business model. In particular, generative AI is increasingly seen both in the presence of the consumer and throughout product development, according to Priest. Enditem

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