ABU DHABI, Jan. 22 (Xinhua) -- The Abu Dhabi Investment Office (ADIO) announced on Tuesday that it has entered into a five-year strategic partnership with Chinese esports company NIP Group.

Under the agreement, NIP Group will establish its global headquarters in Abu Dhabi and expand operations in key areas, including esports operations, creative studios, game publishing, and events and talent management.

ADIO will also collaborate with NIP Group on developing a gaming and esports strategy.

Badr Al-Olama, Director General of ADIO, welcomed the partnership: "ADIO's partnership with NIP Group reflects our shared ambition to lead creative industries at the cutting edge of entertainment and technology. Welcoming NIP Group to Abu Dhabi marks a significant milestone in this endeavor, and we look forward to jointly shaping a vibrant future for the esports and gaming sector in the region and beyond."

The Chinese company pledged to bolster its leading role in the esports industry. "We're delighted to partner with ADIO as we bring together our Eastern and Western businesses, establishing a truly global headquarters that represent not only our growth as a company but the growth of gaming and entertainment in the Middle East. Our selection as a key partner is the ultimate testament to NIP Group's industry legacy and leadership," said Hicham Chahine, Co-CEO of NIP Group.

"This collaboration with ADIO not only reflects our growth ambitions but also our commitment to creating meaningful opportunities for local talent. By creating new jobs and amplifying Abu Dhabi's leadership in esports and gaming, we aim to empower a new generation of professionals who will drive the gaming and entertainment sector forward in the Middle East and beyond," added Mario Ho, Chairman and Co-CEO of NIP Group. Enditem

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