VIENTIANE, Feb. 11 (Xinhua) -- Laos aims to attract 4.3 million international tourists in 2025, with expectations to generate over 1 billion U.S. dollars in revenue.

The Lao Ministry of Information, Culture, and Tourism has unveiled an ambitious tourism development plan for 2026-2030. The strategy aims to expand tourism across Laos' northern, central, and southern regions, focusing on improving infrastructure and services at key tourist destinations, according to a Socio-Economic News report on Tuesday.

The ministry aims to enhance the management and oversight of major tourist destinations, ensuring they meet both national and international standards to provide a safe and welcoming environment for visitors.

Additionally, the ministry plans to boost local community involvement in tourism development, highlighting the importance of incorporating local expertise and experience to diversify the country's tourism offerings.

The ministry focuses on improving customer service, ensuring the safety of tourists, and promoting sustainable tourism practices to preserve Laos' natural and cultural heritage.

To further establish Laos as a top tourist destination, the ministry will continue utilizing media campaigns to provide accurate and timely tourism information.

In addition, the ministry plans to collaborate with the private sector to organize major events aimed at boosting the country's international profile. Enditem

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