Advertisements for prescription medicines, which pervade China's
mass media, will disappear from December 1, because of a regulation
issued by the State Drug Administration (SDA) on November 12.
According to the regulation, manufacturers of prescription
medicines for cardiac disease, angina, hypertension, hepatitis and
diabetes, as well as those for non-antibiotics and hormonal
medicines are only entitled to advertise their products with
professional medical media from February 1, 2002.
Advertisements for medicines that do not meet national standards
can not be promoted in any media.
Sources say that medicines which have been available to the public
for five years can be advertised on public media subject to
approval by relevant departments.
The General Administration for the Industry and Commerce and SDA
have prohibited two batches of medicine from being advertised on
April 1 and October 1 respectively.
The new move is expected to further regulate China's drug
market.
(Xinhua News
Agency November 14, 2001)