Chinese electronic home appliance giant
Haier Group, with a value
of 48.9 billion yuan (US$5.91 billion), was ranked the most
valuable Chinese brand in an annual report released Tuesday.
Last year, the Beijing Famous-Brand Evaluation Co., Ltd ranked
Haier second in its annual report, with its value at 43.6 billion
yuan (US$5.28 billion), and Hongta Tobacco (Group) Co., Ltd.,
valued at 46 billion yuan (US$5.57 billion), ranked first.
The report attributed Haier's first-place ranking to the opening-up
and introduction of market competition in the whole electric home
appliance industry.
The value of Haier's brand has soared by 52 percent annually in the
past eight years, the report said.
The average market volume of each of 20 major Chinese brands the
company has studied for years had increased from 2.85 billion yuan
(US$345 million) in 1994 to 13.63 billion (US$1.65 billion) last
year, an annual average growth of 25.1 percent.
The report said well-known Chinese brands are overtaking foreign
counterparts as leaders in some industries in China and they will
have a promising future due to the country's booming economy.
The 33 companies listed by the report this year had invested in or
merged with more than 730 companies and the value of the brand was
a key factor in the active capital movement.
There are four brands with the value worth less than 600 million
yuan (US$72.6 million) but taking up half of the market share in
their own fields, which showed companies providing specialized
services still have chance to create new brands and take over the
vacancy left by big brands, the report said.
(Xinhua News Agency December 4, 2002)