The Chinese Lunar New Year, also known as
Spring Festival, is the most important festival for the
Chinese. It's a time when families get together to eat, drink and
be merry, among other things like spending lots of money, according
to a survey results from the Social Survey Institution of China
(SSIC) released on Monday.
According to Wang Xing, poll center director of SSIC, the survey
was conducted in more than 10 cities in China, including Beijing,
Shanghai, Guangzhou, Shenzhen, Chongqing, Zhengzhou, Nanjing,
Wuhan, Changsha, Shenyang, Harbin and Shijiazhuang. A total of
2,000 respondents participated through telephone interviews or
questionnaires.
A time for travel
Because Spring Festival is still the most important festival in
the year for most people, it is usually a time for a holiday. About
40% of respondents said they would visit friends and relatives; 34%
said that they will stay at home; 16% have travel plans; 4% will
work during the holiday; 3% will read, and 3% responded
"Others".
The seven days of public holidays during this time also spell
boom time for the tourism industry. According to the survey,
for those planning to travel, 51% of them will choose group tours
and 49% will choose independent travel. Many will travel within
China. Of those who would travel out of the mainland, Hong Kong was
the top choice.
Sending New Year greetings
The survey shows that 41% of respondents will send their
greetings by SMS (short message service); 36% by telephone; 18%
through house visits; 3% by e-mail, e-cards or Internet video; and
only 2% will send greeting cards.
Spending money during Spring Festival
Spring Festival is typically a time when people spend a lot of
money. About 21% of respondents said that they will spend less than
1,000 yuan (US$124) during the festival; 43% will spend between
1,000 and 3,000 yuan (US$124-372); 22% will spend between 3,000 and
5,000 yuan (US$372-620); 6% will spend between 5,000 and 10,000
yuan (US$620-1,240); and 8% expect to spend over 10,000 yuan
(US$1,240).
What they're spending their money on
This was a multiple choice question and the collated responses
showed that 41% of respondents will buy goods for the New Year; 37%
will buy new clothes; 41% will give red packets; 67% will spend on
entertainment and dining; 34% will buy gifts for friends and
relatives; 16% will travel; and 14% will buy home appliances,
furniture, mobile phones and other necessities which might be on
sale during the festival.
Traditionally, family members spend their time together
preparing the New Year's Eve dinner, regarded as the most important
dinner in the year.
However, increased affluence over the years has given people a
reason to dine out, which is slowly becoming the trend.
The survey shows that about 40% of respondents will dine out,
and among them, 45% said that they will spend less than 1,000 yuan
(US$124) on the meal, 24% will spend between 1,000 and 2,000 yuan
(US$124-248), 18% will spend between 2,000 and 3,000 yuan
(US$248-372), 6% will spend between 3,000 and 5,000 yuan
(US$372-620), and 7% will likely spend over 5,000 yuan
(US$620).
Gifts for friends and family are also high on the list of
expenses for the festive season. 57% of respondents said that they
would choose health products; 49% wine or liquor; 43% pre-packed
gift boxes or hampers; 46% would give fruits; 14% local products;
11% cultural or culture-related products; 7% would buy clothes; and
16% would choose gifts which have a special meaning or buy
something that their friends or relatives actually need.
Buying tickets to get home
Many of the respondents are people who have gone to the cities
to work, and many go home to celebrate Spring Festival with their
families. The festive season is the busiest period for airlines,
railways and long-distance buses, and it is extremely difficult to
get a ticket home during this time. About 53% of respondents
complained about how difficult it was to buy tickets; 60% choose to
take the train, and 65% did not agree with raising ticket prices
during the festive period.
Yearning for a return to tradition
Some 63% of respondents said that the New Year has become
tasteless and lacks tradition; 19% think that the New Year has
become simpler and less complicated; 8% think that it is just an
excuse to spend money; and 10% think that Spring Festival is now no
different from the Labor Day or National Day holidays.
(China.org.cn by Xu Lin, January 28, 2006)