Shanghai International Exhibition Co., Ltd. announced on December 11 that the 11th China (Shanghai) International Wedding & Photographic Equipment Exhibition, a gala for the wedding sector, will open in both the Shanghai International Exhibition Center and Shanghai Mart  from January 10 to 13, 2007. 

This exhibition is organized jointly by CCPIT Shanghai Sub-council, Shanghai World Expo (Group) Co., Ltd. and the Shanghai Photographers Association; and is undertaken by Shanghai International Exhibition Service Corporation.

The exhibition area will reach a historic record of 35,000 square meters, attracting some 300 famous companies from both home and abroad. The exhibits include wedding apparel, formal attires, photo albums, photo frames, makeup, decorations, wedding supplies, backgrounds, anaphase production, lighting, photofinishing, photo studio training, websites and publications for weddings & photos, covering almost all sectors and products in the industry chain.  Over 10 well-known brands will co-launch a conference to announce the latest fashion trends for wedding apparel and formal attires in 2007.

Statistics show that there are around 10 million newly married couples each year in China and they are willing to spend 31 percent of their savings on wedding celebration related consumption. It means the total consumption on weddings reaches 300 billion yuan annually. 

(China.org.cn December 30, 2006)