Resident Evil: Afterlife--China's No.1 3D film at box office
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Resident Evil: Afterlife grossed in over 100 million RMB in the first two weeks, strengthening its title as the market's No.1 3D film for the second consecutive week.
"We have beaten the odds with Resident Evil: Afterlife, as we were able to not only get the moviepast China's tough censors, and to open the widest 3D release ever in the market – but we also drove it to become the country's No.1 3D film," said Dan Mintz, CEO of DMG Entertainment. "Thisfeat is yet another demonstration of our unparalleled ability to steer the films we produce anddistribute in China to massive successes."
Over the past year, DMG Entertainment has turned its films into major smash-hits in China. Thecompany's productions of The Founding of a Republic and Go Lala Go! opened at No.1, with the former also retaining its status as the highest-grossing domestic film of 2009. Additionally, DMG Entertainment has also witnessed success with its distribution of global blockbuster Twilight, as well as Knowing to Chinese screens.
Resident Evil: Afterlife signifies the latest achievement on DMG Entertainment's successful repertoire. The film screened in over 3,500 screens with nearly 2,500 of them in 3D to mark the biggest 3D opening ever in Chinese box-office history. Additionally, Resident Evil: Afterlife marks the first time ever for the sci-fi action-thriller franchise to enter China; thus, the movie brought a strong level of novelty into the market.
About DMG Entertainment
DMG Entertainment is China's premier entertainment company with an unrivaled pioneering reputation for creating the most innovative and memorable contents across multiple platforms, including theatrical motion pictures, television, digital and mobile.
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