Brad Pitt joined China's massive microblogging service Sina Weibo on Monday and issued a short missive as open to interpretation as his Chanel No. 5 ads.

"It is the truth. Yup, I'm coming..." Pitt posted in his verified account.

The words sent his Chinese fans into a tizzy. By midnight, his profile gained over 154,800 followers, over 52,000 retweets and more than 24,300 comments on the service that has 400 million registered users.

One excited user named "chrinore" wrote back in English to Pitt's post, "Oh my god! It is really a big surprise. and welcome!! hope u use (Weibo) frequently."

With China's rapidly growing movie market, a Hollywood celebrity popping up in Beijing or Shanghai has become a common sight. Keanu Reeves was seen wandering the old hutong alleyways of Beijing last year. Months earlier, Gwyneth Paltrow jumped onstage and started singing at a Beijing nightclub. Even Louis C.K. showed up to do his routine for packed crowd at a Peking Opera theater back in June.

It's not yet known whether Pitt is actually coming to China, but there is speculation that if he does it might have to do with the fact that Pitt is a brand ambassador for the French fashion house Chanel.

The tech blog TechinAsia.com points out that "lots of celebrities from around the globe have joined Sina Weibo - mostly for social marketing purposes."

The fact is not lost on some Weibo users like "SuperBusyEveryday" who sarcastically wrote: "I see Brad Pitt's coming to China to do business..."

China is now the fastest growing luxury market in the world.

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