Executives stress detail in export of Chinese films
- By Zhang Rui
0 Comment(s)
Print
E-mail China.org.cn, April 23, 2015
At a forum during the 5th Beijing International Film Festival on Wednesday, film studio executives said that Chinese film companies must pay attention to details when they export and promote their films to overseas markets.
 |
|
Film executives discuss international cooperation and Chinese films' overseas distribution at a forum during the 5th Beijing International Film Festival on April 22, 2015. [Photo/China.org.cn] |
"The content of our films must first obey the target nations' local laws, customs and religious stipulations, and then we can talk about their artistic aspects," said Chen Bin, senior vice president of DMG Entertainment and Media Group at the "Overseas Distribution and International Cooperation Trends in Chinese Films" forum.
He continued, "Many American partners have complained to me before that in many Chinese films, when the lead actors get in a car in a scene, they never fasten their seatbelts. They might say, like, 'Driving without seatbelts is illegal in the United States, and if we import such films, we will have trouble with the police.'"
Chen said it is true that many Chinese films don't pay attention to such details when filming.
Zhou Huachen, the director of the international cooperation and creation department of Zhejiang Huace Film & TV Company, agreed with Chen. He noted that only three percent of films screened in the United States are foreign films. "To get well-received results from this small percentage of films in the U.S. is very difficult. It will be a great pity if a film cannot get imported to the U.S. market due to the legal and content details," he said.
Fundamental Films President JC Cheng also has abundant experience of importing many English-language films into the Chinese market. She noted that the strict legal examination and control that Western countries' films are required to go through provides a good example for the Chinese film industry.
"There is no definition for a good film in the world, but we Chinese filmmakers should pay attention to and avoid the legal and local customs risks posed by the details of the content when a film is in its early stages of production."
Go to Forum >>0 Comment(s)