Disney's "The Muppets," are working with YouTube in a bid to broaden the brand to younger audiences through mashup videos with a range of YouTube stars.
A poster of Disney's 'the Muppets'. [Photo: mtime.com] |
The global franchise originally created by Jim Henson, has teamed up with YouTubers including a capella vocalist Mike Tompkins and musician Lindsey Stirling.
The videos they have created will appear on the Muppets' official YouTube channel, as well as on their own channels, and promoted on the Muppets' social-media pages.
Disney's Maker Studios team advised Muppets Studios on collaborations, channel strategy and working with YouTube.
The Muppets at YouTube Space LA videos have been slated to go live from late April through June 2015.
Go to Forum >>0 Comment(s)