Enlight Media builds Chinese animation powerhouse
- By Zhang Rui
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E-mail China.org.cn, October 26, 2015
Enlight Media announced in Beijing on Sunday that it will form an animation group named Coloroom Pictures and that it has invested in 13 animation studios across China, including the one which produced the highest grossing Chinese animated film "Monkey King: Hero is Back."
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Wang Changtian, President of Enlight Media, poses with China's animators at a press conference to announce the giant's new animated ambition and projects in Beijing on Oct. 25, 2015. [Photo / China.org.cn] |
"Now we have a new dream, the Chinese Animation Dream," said Wang Changtian, President of Enlight Media, with great enthusiasm, "I hope in the next three years, Coloroom Pictures can take over half the Chinese animation market."
He also added, "If Chinese animators have dreams of building their own Pixar, my dream is to own an empire that consists of your Pixar type studios, " referring to Disney's Pixar Animation Studios, which represents the highest production standards in the animation world.
Coloroom Pictures will provide a big "shelter" for Chinese animators and will be "base camp" for Chinese animation, he said.
Enlight Media, one of China's biggest entertainment giants, actually started to deploy its funds and strategies as early as two years ago. Yi Qiao, general manager of the newly founded Coloroom Pictures, said his two major tasks during the past two years were "finding the best animation directors in China" and "producing Chinese films with the wildest imagination."
During the press conference, the two announced they have invested in 13 animation studios and will produce 22 animation projects, including films, TV series, and Internet cartoons.
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