China to celebrate 10th anniversary of 'Transformers'
- By Zhang Rui
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E-mail China.org.cn, April 20, 2017
China will celebrate the 10th anniversary of Hollywood blockbuster franchise "Transformers," which has witnessed huge success in China in the past decade, top executives announced in Beijing on Thursday.
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Jim Gianopulos, the Paramount Pictures chairman, and Megan Colligan, the president of Paramount's worldwide marketing and distribution, pose for photo in front of a Optimus Prime statue at a press conference held during the 7th Beijing International Film Festival, April 19, 2017. [Photo / China.org.cn] |
The 6 million votes in an online poll pointed to the city of Guangzhou, Guangdong Province, as the location to mark the anniversary, unveiled Jim Gianopulos, the new Paramount Pictures chairman, and Megan Colligan, the president of Paramount's worldwide marketing and distribution at a press conference held during the 7th Beijing International Film Festival.
Colligan thanked Chinese fans' support for the franchise as the previous four installments grossed 3.8 billion yuan (US$551.84 million) in China. The fourth installment, shot partly in China and starring Chinese stars Han Geng and Li Bingbing, raked in 1.97 billion yuan (US$320 million) and was once the biggest grossing film ever in China until it was dethroned by later films like "Furious 7" and "Mermaid."
The worldwide total of the franchise reached US$3.8 billion.
Megan Colligan also revealed an exclusive long trailer of the new installment, "Transformers: The Last Knight," in front of Chinese press members and guests, featuring a typical Michael Bay-styled explosion and robots fight on a grand scale. The new film will arrive in June alongside its brand new edition of Hasbro toys which will hit the market since April 28.
Paramount executives and Chinese film industry observers both expected the fifth installment to set new box office records in China.
Gianopulos also revealed there will be a standalone film about the Transformer character Bumble Bee coming next year.
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