Bombardier builds its aviation sector

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Deutsche Bahn regional trains sit on the production line at a Bombardier train factory in Goerlitz, Germany. Bombardier is seeking to win new orders for its rail and aviation products in China.

Deutsche Bahn regional trains sit on the production line at a Bombardier train factory in Goerlitz, Germany. Bombardier is seeking to win new orders for its rail and aviation products in China.
Ancient Chinese philosophers emphasized the importance of balance. So does Zhang Jianwei, president and chief country representative of Bombardier China.

The native of Shandong province, the hometown of Confucius, said one of his top priorities is seeking a balance between the Canadian company's rail transport and aircraft businesses in China.

Globally speaking, trains and aviation each contribute nearly half of Bombardier's revenues. But in China, the two business sectors are extremely unbalanced.

Bombardier has been the most successful foreign train builder in China and has generated more orders in the country than its competitors, namely Alstom of France and Siemens of Germany.

High profile projects include a recent order for 80 high-speed trains by the Ministry of Railways in September. During the past decade, the company also has won orders for 370 high-altitude rail cars for the Qinghai-Tibet line, an automatic people-mover system, express-line vehicles for the Beijing Capital International Airport and more than 800 subway cars for Shanghai Metro Lines .

However, Bombardier, one of the world's leading regional aircraft manufacturers, has not received any orders from Chinese airlines since 2001.

Currently, six Chinese airlines operate only 38 Bombardier regional planes. Since 2001, its Brazilian rival, Embraer, won more than 90 regional jet orders in China, and the company had delivered 59 jets to China by the end of September.

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