New iPhone said in pipeline

0 CommentsPrint E-mail Shanghai Daily, April 21, 2011
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Apple Inc's next-generation iPhone will have a faster processor and will begin shipping in September, three people with direct knowledge of the company's supply chain said.

The production of the new iPhone will start in either July or August and the smartphone will look largely similar to the iPhone 4, one of the people said yesterday.

The iPhone - introduced in 2007 with the touchscreen, on-demand application template now adopted by its rivals - remains the gold standard in the booming smartphone market.

Reports on the timeline of the new iPhone launch vary, though it is largely expected that Apple will likely refresh its iPhone 4 later this year.

The sources declined to be identified because the plans for the new iPhone were not yet public.

An Apple spokeswoman in Hong Kong was not available for comment.

The iPhone is one of Apple's most successful products, with more than 16 million sold in the last quarter of 2010 and the product accounted for more than a third of the company's sales in the quarter.

The iPhone 4 was launched by Apple Chief Executive Steve Jobs in June last year and began shipping the same month.

Apple sources many of its components from Taiwan-based suppliers, many of whom are expected to benefit from an uptick in sales as some of them rely on the United States company for about 20-40 percent of their business, said Vincent Chen, an analyst at Yuanta Securities.

"For some suppliers, Apple is their cash cow, or their bread and butter," Chen said.

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