Baidu teams up with Microsoft for English-language search
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China.org.cn, July 5, 2011
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Baidu, China's largest search engine, inks a deal with Microsoft's Bing to offer Engligh-language search. |
Baidu, China's largest search engine, signed a deal with Microsoft's Bing to provide English language search results for users, a move considered to help Baidu gain market outside of China.
The new product, which is set to be rolled out later this year, will allow users to see English language search results through Baidu.
Baidu said the deal will enable Microsoft to reach out to 450 million internet users, but the financial terms of the deal were not disclosed.
"The English language search product will help Baidu's expansion in the international market," said Zhang Dongchen, assistant president of Baidu.
Baidu's overseas expansion plans began with its Japanese search engine site more than three years ago.
The overseas market will contribute 70 percent of the company's income by 2015, said Baidu's chief executive Robin Li.
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