Moutai halts luxury ranking talks

By Yang Xi
0 Comment(s)Print E-mail China.org.cn, November 30, 2011
Adjust font size:

The costliest item at an auction is a bottle of Five Star Maotai, bottled in 1955, that is listed for 1.26 million yuan.

The costliest item at an auction is a bottle of Five Star Maotai, bottled in 1955, that is listed for 1.26 million yuan. [Photo/Xinhua] 

Moutai Group has halted talks with the World Luxury Association (WLA) to be included in its luxury items list, WLA said Tuesday, Beijing Times reported.

A WLA chief representative in China confirmed earlier that it is in talks with the Moutai Group on its application. He said the WLA will publish a report on the world's top 100 luxury brands.

The price of Moutai will exceed 5,000 yuan within three years, a manager of a Chinese liquor store belonging to the Kweichow Moutai Group Co Ltd said recently, adding Moutai Group will apply to become a luxury brand recognized by international award agencies.

However, Ji Keliang, former chairman of the group, declared in April that Moutai would not become a luxury brand.

Brewed in a small town in Guizhou Province, Moutai for decades has been considered China's top liquor brand and a status symbol.

China's business press carried the story above on Wednesday.

Print E-mail Bookmark and Share

Go to Forum >>0 Comment(s)

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from China.org.cnMobileRSSNewsletter