Foreign brands struggle in Year of the Rabbit

By Wu Nanlan
0 Comment(s)Print E-mail China.org.cn, December 19, 2011
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Siemens sparks refrigerator rage

On Nov. 20, an influential Chinese blogger and his supporters engaged in a consumer rights protest in front of Siemens’ Beijing headquarters by smashing refrigerators with hammers.

On Nov. 20, an influential Chinese blogger and his supporters engaged in a consumer rights protest in front of Siemens' Beijing headquarters by smashing refrigerators with hammers. [File photo] 


On Nov. 20, an influential Chinese blogger and his supporters engaged in a consumer rights protest in front of Siemens' Beijing headquarters by smashing refrigerators with hammers.

Luo Yonghao, the lead smasher, said on his microblog that he was having trouble closing the door of the Siemens fridge he had bought. Luo's comments gave rise to a heated online discussion as other consumers reported the same problem with their Siemens fridges. He claimed that Siemens had refused to admit that some of their products had faults and that they had ignored consumer complaints.

Siemens China president Roland Gerke, in a statement on the company website, later apologized to customers for problems recently encountered with a number of Siemens refrigerator doors and promised to resolve the matter through a free visiting repair service.

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