Apple's CEO Tim Cook.[File photo]

3. The Cook & Schiller Show

When it comes to presentation showmanship, Steve Jobs had no match. Instead, CEO Tim Cook and marketing chief Phil Schiller have mostly combined their powers to do the best they can to get consumers riled up to snap up the new model.

Last year's iPhone 4S unveiling was Cook's first product announcement after officially becoming CEO, and also came the day before Steve Jobs' death. For these reasons, iPhone announcements may carry certain sentimentalities for him, for better or for worse.

Schiller now does the majority of the presenting, touting headline features and occupying the majority of the stage time. He has become Apple's new chief showman, while soft-spoken Cook tends to shy away from the spotlight whenever possible (hard to do when you're CEO of the largest company on Earth).

Tomorrow, Cook will probably do some introductions, boast some figures, then hand it off to Schiller. These two are set to be Apple's most prominent public figures in the coming years, so you better know who they are.

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