Sales of Galaxy S3, the latest flagship smartphone from Samsung, have been helped rather than hurt by the South Korean company's patent lawsuit with U.S. technology giant Apple, a new report said on Tuesday.
The Galaxy S3 has enjoyed average growth of 9 percent each week since Aug. 1, when the U.S. District Court in Northern District of California started a high-profile jury trial on the patent infringement dispute between Apple and Samsung, according to the report by market research firm Localytics.
Study by Localytics showed a huge spike of Galaxy S3 sales between Aug. 21 and Aug. 27, the week when the U.S. federal court jury ruled in favor of Apple.
The jury verdict announced on Aug. 24 found that Samsung infringed six of Apple's patents and ordered the South Korean company to pay more than 1 billion U.S. dollars in damages to the iPhone maker.
The sales spike suggested that Samsung actually benefit from the news of the lawsuit verdict, Daniel Ruby, director of online marketing at Localytics, noted in a blog post.
"The deluge of post-litigation press coverage both drove general attention to Samsung and suggested that Samsung devices are similar enough to iPhones to be an option for many consumers," he said.
Localytics found in its study that Galaxy S3 sales also spiked in the week of Sept. 12, when Apple unveiled its new generation of iPhone 5 smartphone.
Ruby pointed out that Apple's announcement was quickly followed by hundreds of stories comparing the iPhone 5 and Galaxy S3, "most of which again suggested they were similarly capable."
The new findings from Localytics came a day after Samsung scored a courtroom victory and launched fresh attack in the patent war against Apple.
U.S. District Judge Lucy Koh on Monday issued an order dissolving a three-month-old ban on sales of Samsung's Galaxy Tab 10.1 tablet computer in the United States.
Late Monday, Samsung also added infringement claims about the iPhone 5 to an existing lawsuit against Apple at the U.S. District Court in Northern District of California, alleging that in addition to other Apple products, the iPhone 5 infringed the same eight Samsung patents.
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