Greece holds first B2B trade show in China
- By Zhang Fang
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E-mail China.org.cn, December 1, 2012
Seeking more business-to-business cooperation with China, Greece showcased 20 companies from its food and beverage sector to China at a trade show which ran Nov. 29-30 in Beijing.
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Virginia Patista and her two partners display their honey products in their first Greek business to business trade show in Beijing. [China.org.cn] |
The trade show was one of the recent steps Greece has taken to promote economic and cultural exchanges with China, said Pelagia Karpathiotaki, president of the Institute of Economic and Cultural Action Greece-China (IECGC) and the organizer of the show.
Karoathiotaki said tourism and agricultural products are both important economic pillars in Greece, but the latter is barely known by Chinese customers.
Virginia Patista, one of the exhibitors from a small, privately-owned Greek honey company, said that within hours of the show's opening, several Chinese businesses had already expressed interest in potential cooperation with her.
"A businessman wanted to introduce our honey to his supermarket chain. We will talk about details later, but I am confident about our products." Patista said.
"We are from the north of Greece, which is famous for natural honey. I'm sure our honey will bring a unique feeling for Chinese people," added Patista, who said this was her first time to visit China.
Among exhibitors at the trade show, most were small, privately-owned companies for whom cooperating with China is a recent experiment.
Giorgos Mpiziotis, manager of Feleagoods Company, who owns the business with his wife, said "our products mainly exported to European countries and we hope to develop a larger market in the U.S. and Asia."
"I think this trade show is really nice, because we can display our products by [tasting and showing] people face to face" he said.
The organizer also invited many Chinese business people to attend the trade show. Mr. Liu, who has been running an exporting business for years, told China.org.cn that the quality of South European products is generally high, but the prices are way more expensive than domestic products.
"From my personal experiences, people from south Europe lack efficiency and can hardly guarantee the quality all the time." Liu said. "But I will consider a deal if they can drop the prices. After all, their goods are pretty good."
Dimitris Kourkoulas, deputy minister of Greek Ministry of Foreign Affairs and Theodore Georgakelos, the Ambassador of Greece attended the opening ceremony of the trade show on Nov. 29.
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