Fans of Angry Birds are now able to watch Angry Birds cartoons in China as part of a move by Rovio Entertainment to expand into various segments, its senior vice president said Sunday.

Starting from yesterday, fans can watch 52 weekly Bird Toons adventures via the Angry Birds application after updating on Apple's App store.

Finland-based Rovio, the developer of the Angry Birds game which has garnered over 1 billion downloads globally, also planned to publish 10 Chinese-language books together with local partners by the end of this year, Henri Holm, Rovio's senior vice president in charge of Asia business, told Shanghai Daily in an exclusive interview.

"We have found a lot of opportunities here (China) to expand our business, in various segments (from cartoon, book to theme park)," said Holm.

China is Rovio's second-biggest regional market with almost 150 million downloads.

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