Infiniti Q50 Eau Rouge concept makes its European premiere on Geneva Motor Show on March 4, 2014. [Hao Yan / China Daily]

Japanese automaker Nissan Motor Co joined with Dongfeng Auto Motor Corp in September to manufacture and market its luxury brand Infiniti in China. Dongfeng Infiniti Motor Co Ltd rolled out its first model, the Q50L, in December. The joint venture is promoting its localization campaign. It plans to raise its annual sales to 100,000 units by 2018, with half of them made in China.

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