JD.COM, which reportedly sold refurbished iPhones, promised "a thorough investigation" of the case yesterday.
A report by China Central Television said JD.com, one of China's largest online retailers, sold defective iPhones with fake parts that may lead to a shutdown of the phone.
In response to the report that went viral on social media, JD.com said in a brief statement that the supply chain of its iPhones is trustworthy and it will work with market watchdogs to thoroughly investigate the issue.
Apple overtook homegrown brand Xiaomi to become China's largest smartphone vendor in the first quarter of 2015.
In addition to authorized stores, Chinese customers can buy iPhones at all of the country's major online markets.
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