Chinese cell phone maker eyes Ethiopian market
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E-mail Xinhua, May 16, 2017
It's a ubiquitous mobile phone found in all the major cities in Ethiopia and even in rural areas favored for its relative affordability and sturdiness. It is made by Chinese mobile phone manufacturer TECNO.
But TECNO is however facing stiff competition from other Chinese brands including Huawei and ZTE as well as Samsung from South Korea.
While TECNO has made relatively cheaper smartphones including its latest brand Camon CX when compared to other mobile manufacturers in Ethiopia, it's not taking for granted its market domination in the East African nation.
Samrawit Arega, sales promoter for TECNO mobile is keen to show the Camon CX Smartphones modern features during a May 13 promotional tour in the heart of the Ethiopian capital Addis Ababa, part of a series of promotional events the company plans to make to introduce its latest brand.
"Camon CX is unique in that, it has back and front 16 mega pixels, has 7.01 android system, with a high processing power that supports 4G network, and two flash flight," says Arega.
"The phone has 16 GB internal memory with the ability to support a further 128 GB, a fingerprint lock, a mobile battery that can last for 2 days, all with a good retail price of 4,900 birr (about 213 U.S. dollars)," she adds.
Andrew Li manager at sales department of Tecno Ethiopia who was at the May 13th promotional tour explains how the firm can afford to provide a relative cheap price for a modern Smartphone.
"Camon CX is our best Smartphone cell phone in Ethiopia; we give customers very fair prices, partly because we have factories in Ethiopia assembling TECNO phones," he explains.
With TECNO saying it has reached sales of its' mobile devices to around 25 million, including 9 million smartphones in 2015, it hopes the latest launch will help keep its most "popular" brand status in Ethiopia and generally in Africa.
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