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E-mail Xinhua, November 7, 2012
However, many films had been made to serve the need of politics after the founding of the People's Republic of China in 1949. The controversial model operas -- planned and engineered during the Cultural Revolution (1966-1976) by Jiang Qing, the wife of late Chairman Mao Zedong, were the dominating genres. After the disastrous decade, unfettered Chinese filmmakers began to learn the advanced experiences from all over the world and managed to find a Chinese way to make films with socialist characteristics.
"Chinese films began to demonstrate diversified ideas and styles in the late 20th century," said Zhou.
In the 21st century, the industry has witnessed substantial transformation from a monopolized business to a sector that pays attention to public opinions and market response, according to him.
A remarkable event occurred in 2003, when China abolished the rules that only 16 designated organizations could produce films. Commercial films began to enter the world market and caught intensive attention.
How to perfectly interweave national ideology with artistic criteria and public acceptance has been a serious concern of filmmakers and theoretical researchers, said Ding Yaping, director with the Institute of Film and Teleplay of Chinese Academy of Arts.
"A good movie should address social problems and expose intense contradictions," said Tang.
"People chose different film genres in various eras, but life is always the source for ideas," said Ding.
Avoid to preach in a mechanical way and eliminate empty and boring expression, and try to discover respectable deeds from ordinary life will help to make movies more popular among the audience, he advised.
Micro movies should never sacrifice quality for commercial profits. Priority should be given to the establishment of a set of quality rules for such a new sub-sector, said Wang Qian.
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