Online bloggers have widely reported the death of a 24-year old Taobao shopkeeper, who was pronounced dead in her sleep on July 17. She had pulled consecutive all-nighters to run her Taobao store prior to her death.

In a photo posted on the shopkeeper's micro blog, this long-haired beauty wearing a pink hat looks glamorous and fashionable. It is also confirmed that this girl, whose name has not been released, was a bride-to-be who expected to get married in October this year.

Around 6 am on July 17, this girl was sent by her family to hospital for emergency treatment after being unable to be awoken from her sleep. After an hour of rescue attempts, she was pronounced dead.

According to Li Hailin, one of the doctors of Tongde Hospital, the girl died of a cardiac sudden arrest in her sleep. A variety of factors can contribute to cardiac sudden death, including overwork and an unhealthy lifestyle.

The accident has placed Taobao shopkeepers' stressful working conditions in the public spotlight.

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