A new couple received their wedding cash gifts by using Alipay mobile money transfer service.

From traditional Chinese wedding etiquette 'walking over burning coals' to Western champagne towers at wedding after-parties, creative wedding ideas continue to keep up with the times. In China, many couples choose to hold their wedding ceremonies during National Day 'Golden Week' Holiday. And new wedding ideas keep emerging one after another.

A new couple in Jinzhou, Hubei province is famous on the Internet for their wedding gifts. Their wedding invitation read, "The pleasure of your company is requested as we join in marriage at the Jinzhou Hotel. PS: Wedding cash gifts are acceptable by Alipay mobile money transfer service, mobile number is 18xxxxxxxxx".

'New wedding ideas' are then discussed on the Internet. A net user commented that he thought that long distance could save him from sending a wedding cash gift to his newlywed friends, but with the mobile money transfer service, there is no way avoid paying a cash gift. Another comment stated that, compared with reading aloud cash gifts at the wedding reception, transferring money is a more tactful method; it avoids the awkward situation that people comparing gift amounts at the reception. There were newlyweds who used POS terminals to collect wedding cash gifts in Wenzhou before; obviously, mobile money transfer is more creative and convenient.

Digital weddings are fast becoming a new trend, and have the support of younger couples. LED screens at weddings and microblogs streaming live wedding coverage are very common in today's wedding ceremonies. But digitized wedding cash gifts makes this wedding undeniably unique.

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