Zhengzhou gov't too slow with weibo updates
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E-mail CRI, November 28, 2012
Officials in Zhengzhou, capital of central China's Henan Province, have issued only one Weibo posting since registering an account on China's most popular microblog service more than six months ago, Henan's largest news website Dahe.cn reports.
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A screenshot from Sina Weibo, China's largest microblog platform, shows that the Zhengzhou Civil Affairs Bureau has more than 20,000 followers but only issued one announcement since it registered for the service more than half a year ago. [Photo/Sina Weibo] |
The single posting was to celebrate the opening of the city's official Weibo.Netizens have criticized the officials for doing nothing to keep people informed of their activities via Weibo.
One netizen named Wenminglvcheng said while it was good to see the city's Commercial Affairs Bureau, Commodity Prices Bureau and Education Bureau open Weibo accounts, it was disappointing that they never updated their microblogs or responded to people's questions.
Another netizen sent a message via Weibo to the Fifth Brigade of the Zhengzhou Traffic Police about a private car parked on the roadside one morning, whose driver received a ticket although the vehicle was not blocking traffic. The post was transmitted nearly 150 times and received 54 comments, but received no response from the police brigade.
In response to public criticism, a reporter from Dahe.cn website visited several government authorities to ask them why they had not kept their Weibo postings current.
But an employee at the secretarial office of the Civil Affairs Bureau said he knew nothing about the bureau's Weibo postings and did not even know it had a microblog account. An employee surnamed Gu at the Commercial Affairs Bureau apologized for not updating the department's official Weibo and promised to better manage and fully use the public platform in the future.
Government Weibo postings that have an impact on people's daily lives, such as those of traffic and weather authorities, should issue three to five postings per day, while others should issue at least one news item a day, said Zhang Zhi'an, secretary general of the Omnimedia Institute at Sun Yat-sen University.
Zhang said many local authorities had opened Weibo accounts in response to orders from their superiors but failed to assign enough people to manage them. In some cases, he added, Weibo operators did not update postings frequently or respond to citizen's queries because of strict controls.
Zhang suggested that a system be set up to encourage government authorities to update their Weibo accounts on a regular basis and communicate with netizens in a timely manner.
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