The panel 7 of Fourth World Forum on China Studies opened in Shanghai on the morning of Nov. 7, 2010. Overseas scholars, diplomatic organs and think tanks from many countries and regions attended the Forums.

During the past three decades, China has embarked on an open and reform policy to spearhead its economic development, which has not only upgraded the nation’s economic capacity as the world second largest in the past decades, but also projected China as one of the major political and military powers in the global arena.

The emergence of a growing powerful China has important implications for China’s global communication as well as its national images and global discourses in media. Meanwhile, China has been making efforts to convey its harmonious Chinese perception to the outside world, by initiating Confucius academies worldwide, hosting global events like the 2008 Beijing Olympics and the 2010 Shanghai Expo.

The panel hopes to explore China's strategy of global communication and the construction of China’s nation images in global media by proposing four separate sessions:

(1) Construction of China’s Images and Global Discourses,

(2) China’s Global Communication: Challenges and Strategy,

(3) Media Representation of China’s National Image,

(4) Shanghai Expo in the Global Media.

The four sessions have attracted 20 scholars with 17 presentations on the four topics. With diversified academic backgrounds, these panellists have come from China, Europe, the U.S. and Hong Kong, in an effort to share their academic insights and gain a better understanding about these theoretical and practical themes in the process of global communication.

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