Culture and science & technology are the most well-known aspects of China: Being familiar to about 30% of the foreign respondents.

The survey shows that China's culture and science & technology is the area that the international respondents are most familiar with. Country-wise, more than 40% of Russian and Indian respondents say that they know about Chinese culture, and the proportion is also over 30% in Brazil. In the UK, the US and Russia, people are more familiar with China's culture than its science & technology, yet for India and Brazil, the situation is exactly the inverse. In South Africa, science & technology and culture are both the most familiar Chinese attributes to its people.

Q5: To what degree are you familiar with China in all aspects?

China has a longstanding cultural tradition. The Chinese culture is rich in form and appealing to the international audience.

Chinese culture is very attractive in the world. Sixty-one percent of the foreign respondents say they want to learn about the Chinese culture, and a third of them have expressed an interest in learning Mandarin. Travelling to China as tourists is an appealing cultural activity. Fifty-nine percent of the foreign respondents say that "getting to know about China's traditional culture" is the most important factor for them in visiting China as tourists.

China's "time-honoured history," which is widely seen as typical to the Chinese culture, is recognized by over half of the foreign respondents. "Patriotism" and "family values," with the recognition of 24% of the respondents, come second on the list. In the eyes of non-Chinese, the culture of China has preserved its innovative spirit, its emphasis on virtue and its collectivism; however, traditional perceptions about the Chinese, such as caring about "face" and "connections," seem to attract less attention from the international audience. International recognition is lowest about the perspective that spiritual belief and philosophy represent Chinese culture, and that the Chinese culture is open and inclusive.

Q6: Which of the following attributes do you think best characterize the Chinese culture?

 

Q7: Which of the following do you believe best represent the Chinese culture?

Chinese culture is very diverse in forms. In the eyes of the international audience, the most representative aspects of Chinese culture include, in descending order: martial arts (52%), cuisine (46%) and traditional Chinese medicine (45%). The influence of higher learning institutions and mass media products is the weakest among all the surveyed forms of Chinese culture.

China is advanced in science and technology, strong in innovation.

The view of "China's advanced science and technology" is widely recognized in the world. On a scale of 1 to 10, the average score given by the respondents of the six countries for China's scientific and technological strengths is 7.92 points, ranking fourth in the 11 countries surveyed. There is only a negligible gap between China and the top three countries: 0.75 points behind the best performer Japan, 0.71 points behind second-place US, and only 0.04 points behind the third place UK. Meanwhile, China leads fifth-place Russia by 0.62 points and places 2.29 points ahead of the last on the list, Indonesia. The international recognition of China's science and technology capability is higher than the assessment of the Chinese themselves.

Q9: How do you rate China's innovation capability in science and technology?

China's innovation capability is also well recognized in the world, with 66% of the respondents giving positive views about China's technological innovation and 34% believing China is quite strong in technological innovation.

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