CreditEase raises college students' sense of credit
- By Chen Boyuan
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E-mail China.org.cn, July 21, 2016
The "Credit Youth" Cup national college credit-themed micro-video contest wrapped up in Beijing on Wednesday, July 20, 2016, after some three months of competition that drew students from more than 2,000 higher educational institutes nationwide.
![A contestant briefs to the judge the short video her team made on July 20, 2016 at the CreditEase headquarters in Beijing. [Photo by Chen Boyuan / China.org.cn]](http://images.china.cn/attachement/jpg/site1007/20160721/7427ea210acc18fa79110f.jpg "A contestant briefs to the judge the short video her team made on July 20, 2016 at the CreditEase headquarters in Beijing. [Photo by Chen Boyuan / China.org.cn]") |
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A contestant briefs to the judge the short video her team made on July 20, 2016 at the CreditEase headquarters in Beijing. [Photo by Chen Boyuan / China.org.cn] |
The team from Xi'an International Studies University won the top prize with their short video "Several things about credit." Each contestant was awarded 5,000 yuan (US$749) as prize money.
The contest sought to promote university students' sense of credit by means of short-videos, and have these credit-minded students spread the idea that "credit matters." Contestants were evaluated by the videos they submitted in terms of the topic, production as well as the novelty.
The contest was organized by the National College Student Credit Ambassador Union with assistance from the Zhicheng Credit Service, which is specialized in credit-associated data collection, integration and risk assessment. Its parent company CreditEase is a national leading inclusive finance and wealth management company in China. Also, the People's Bank of China (PBC), the country's central bank, provided professional guidance for the contest.
At the award ceremony, Yuan Xinfeng from the Business Administration Department of the PBC said that China has set June 14 of each year as the national Day for the Caring of Credit Record and that the central bank attaches great importance to college students' credit education. He hoped that through competition, students would be more aware of the importance of credit before contributing to social awareness.
Zhao Hui, managing director of Zhicheng Credit, said that the company shoulders the social responsibility to spread knowledge about credit, and in so doing, university students are a group too important to ignore.
"University students represent the elites of youth but there is also a general lack of credit among them. Therefore, the competition is a way to help them understand the value of credit so that they can better adapt to the credit-based society upon graduation," she said.
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