Speech by Paul Friedrich Reichmann
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E-mail China.org.cn, September 22, 2016
Name: Paul Friedrich Reichmann, Founder & Chief Executive, Continental Council
Title: The Media's Role and Objective in the Belt and Road Initiative
Abstract
A network of land routes to be newly constructed with high-speed rails, roads and sea ports between China and Europe will not only benefit the powerhouses located at the peripheries, but promote the industrialization of the countries and relevant regions. In that sense the Belt and Road Initiative will produce a win-win situation for a large number of nations and corporate stakeholders alike. Besides prosperity, it also will
bring greater connectivity, integration, energy security, a better economic distribution and new markets.
The initiative will create lasting economic effects with mutually-beneficial gains based on the creation of hard assets generated by productive labor, rather than any boom and doom developments from financial speculation and bust. The project will shorten the time of transport between Asia and Europe and inter-link more than 40 countries of the continent by turning the largest landmass of the world into the world’s economic center again.
The role of the media entails to regularly inform the general public as well as selected target groups about the objectives, benefits and status of the initiative. Due to the complexity and magnitude of the project, the relevant media plan will have to address substantial challenges:
1. Overview
To gather, keep and disseminate all necessary validated data in print including maps for the required and necessary comprehensive overview:
(1) The Belt: The Silk Road Economic Belt encompassing all six major corridors.
(2) The Road: The 21st-Century Maritime Silk Road with status and outlook.
(3) Include complementing project activities like the International Transport, Corridor Europe-Caucasus-Asia (ITCECA) and others, if needed to complement.
2. Priorities
The large number of countries and peoples involved requires the setting of priorities. Ideally the project is supposed to be supported from multiple ends: From China in the East, Europe in the West and the countries between.
3. Target Groups & Tailor-made Contents.
Differing target groups require tailor-made contents:
(1) General Public: Communicate the overview by highlighting economic benefits.
(2) Opinion Leaders: Communicate the geopolitical dimension & historical background.
(3) Industrial Corporations: Communicate specific sector information to match their exact interests.
4. Media-Mix vs Mainstream
The mainstream’s “mild” interest, neglect or distortions are to be countered by placing the Belt and Road information additionally in non-mainstream media of print,
TV and internet. Then have it further spread through special conferences for selected audiences.
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