Name: Li Fugen, Vice President, China.org.cn

Title: Sharing Benefits Through Mutual Consultation and Joint Construction — A Glorious New Chapter in Media Cooperation Along the Belt and Road

Abstract

For thousands of years, countries along the Belt and Road have seen flourishing cross-border trade and deep cultural integration, which together left a profound impact on the economic and social progress of mankind. How should we seize the opportunities they present to us today? I'd now like to share some of my thoughts with you on the subject.

Introducing Silk Roads through mutual consultation on international communication solutions

The Internet boasts many advantages. Diversified communication channels, huge audiences and high speed are just a few of them. Using the internet, we can integrate text, graphics, video and various other forms of content into our reports. Therefore, when promoting the Belt and Road Initiative, web media should take the lead in publicizing strategy, spreading information and guiding public opinion.

Promoting offline communication through joint collaboration on media convergence

With regard to mutual learning and intensifying cooperation, we must stick to the principles of "going global" and "bringing in". Face-to-face communication with other media people will play an irreplaceable role in broadening our global vision and improving our professional performance.

Pursuing development by sharing the benefits of media transformation

Currently, traditional media is undergoing a major transformation, and the development of new media is in full swing. International social media platforms have become a major battlefield for the global media war. Despite all the uncertainties and challenges, this provides us with the perfect timing to pool resources, promote effective information dissemination between different countries and regions and facilitate the exchange and mutual sharing of human resources, information, technology and culture in the media industry.

Given this background, we must grasp the precious opportunities provided by the development of new media, enhancing our exchange and cooperation with foreign media in a more effective way through up-to-date technology and diversified channels.

Go to Forum >>0 Comment(s)