Name: Sun Wensheng, Editor-in-Chief, Sxdaily.com.cn

Title: New Media Add Color to 'Revitalizing the Silk Road'— Sxdaily.com.cn: Taking Full Advantage of New Media to Serve the Belt and Road

Abstract

The media plays an irreplaceable role in spreading information, enhancing mutual understanding and building consensus. The media is not only the actor and player on the Belt and Road Initiative, but also the messenger. Shaanxi is the new starting point of the Silk Road Economic Belt, so its local media hold bounden responsibility.

1. Internet media: spreading the Belt and Road Initiative and making the mainstream voice heard

Media convergence has been a trend within the website Sxdaily.com.cn. Through practical exploration, the website has formed a mechanism of spreading news about the Belt and Road across all platforms.

2. Being dedicated to building newslu.cn—professional information portal on the Belt and Road

In order to better take responsibility of mainstream media during the building of the Belt and Road, Shaanxi Daily Media Group officially launched the website Newslu. cn and its corresponding app on May 21, 2015.

3. Being dedicated to internationalization by opening English Columns and launching channels in multiple languages

For more than one year after the launch, the Chinese version of the website Newslu. cn has been developing steadily. Taking advantage of universities like Xi'an International Studies University, the website Sxdaily.com.cn plans to provide multiple language services including English, Arabian and Russian at Newslu.cn in the future.

4. Content is the key forever: innovating the means of spreading information, and showcasing the image of Shaanxi as the new starting point of the Silk Road Economic Belt through mobile terminals

The website Newslu.cn has become an important platform to cover significant events including the Silk Road International Cultural Expo and Silk Road International Arts Festival. It has also become an important platform for Shaanxi Province to carry out foreign-oriented publicity.

5. Improving the ability to serve the Belt and Road by developing e-commerce on the Silk Road and providing high-end cultural performances

As the website Newslu.cn keeps growing with multiple language services available in the future, it will rely on Shaanxi, the new starting point of the Silk Road Economic Belt, to serve the building of the Belt and Road in an all-round way.

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