Name: Wang Yong, Chairman, Shaanxi Culture Industry Investment Group

Title: Industrial Practice in International Cultural Exchange and Trade

Abstract:

Shaanxi Culture Industry Investment Group is a large-scale state-owned cultural enterprise affiliated with Shaanxi provincial government. Since its establishment, the group has followed the mission of promoting national appreciation of Shaanxi culture and bringing Chinese civilization to the world stage, and created six industrial platforms focusing on cultural tourism, cultural finance and film-making investment. The group has grown rapidly and has 23 wholly-owned and holding subsidiaries with assets surpassing 15 billion yuan ($2.25 billion). The group has delivered enormous economic and social benefits.

The group has organized and hosted a variety of cultural activities to promote Shaanxi culture and Chinese culture. The Xi’an China International Folk Video Festival, held for the fifth time, has become a big event for the global imaging industry. The festival has been designated as a core session of the Silk Road International Film Festival. The group has created the Xi’an International Cultural Products Exchange Platform. The group’s Shaanxi Culture Industry Investment International Trade Corp. has set up the nation’s first bonded display and exchange center in Xi’an, integrating exhibition, exchange and customer experience. The center is designed to promote international cultural trade and create a new channel for international cultural exchange.

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