Name: Guan Zhaoyi, Chief Cultural Officer, Xi'an Qujiang Cultural Industry Investment (Group) Co., Ltd.

Title: Make Shaanxi a Cultural Trade Platform Along the Silk Road

Abstract:

Xi'an, capital of Shaanxi Province and the starting point of the legendary Silk Road, is famous for its rich historical and cultural resources. The city serves as both a cultural and creative hub and a communications bridge for international trade and exchanges for countries along the Silk Road. Xi'an Qujiang Cultural Industry Investment (Group) Co., Ltd. has consistently tapped into cultural resources to promote integrated development of multiple businesses. The company sees the Belt and Road Initiative as the perfect opportunity to combine Silk Road culture with tourism projects, and to inject new cultural elements into the publishing and conference and exhibition industries. It is making extensive efforts to explore ways of better shaping the cultural trade, as regards content and building sales channels. We hope to play a bigger role in facilitating cultural exchanges and connections among the peoples living along the Silk Road, and in building partnerships with our counterparts in countries along the route, so as to achieve win-win development.

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